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Announcement

Founding day: Introducing South Assistants

We're building a bridge between elite South African talent and ambitious leaders in the US, UK and Europe. Today we're live — and hiring.

Msindisi Ndlela
Msindisi Ndlela
Founder & CEO
·
January 15, 2026
Founding day: Introducing South Assistants

Today we're announcing South Assistants (Pty) Ltd — a registered South African private company on a single mission: connect the world's best remote talent with the world's most ambitious leaders.

Why we exist

Every month, thousands of sharp, English-fluent, deeply motivated professionals graduate from South African universities. They work to the same standard as their counterparts in London or New York — and on the same timezones for most of the business day.

Every month, a new wave of founders and operators in the US, UK and Europe realise they can't afford to hire senior support locally without burning through runway.

We're the bridge.

What we're starting with

Our initial focus is six service tracks:

  • Executive Assistants
  • Customer Support
  • Sales Development Representatives
  • Marketing Coordinators
  • Designers
  • Developers

Every hire comes with full vetting, legal employment (by us), and a polished workspace — details coming in future updates.

What's next

Over the coming weeks we'll roll out the vetting funnel, the Client Dashboard, and the first assistants will be matched with clients. You can follow along in this changelog or book a call if you want in early.

Welcome to day one.

More updates

View all →
Per-role pricing and the new Help Center
April 18, 2026

Per-role pricing and the new Help Center

Read
Dashboard v2: Schedule, Metrics and Messages upgrade
March 28, 2026

Dashboard v2: Schedule, Metrics and Messages upgrade

Read
Kamva 1.0: your AI chief of staff, built in
March 10, 2026

Kamva 1.0: your AI chief of staff, built in

Read

Ready when you are

Book a 30-minute strategy call. We'll map the role, share matches, and quote the rate — live.

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