Your pipeline, built on auto-pilot
Sales benchmarks
What a South Assistants SDR ships
Booked per full-time SDR on average, within 60 days.
Across multi-channel sequences we write and run.
From kickoff to the first qualified meeting on your calendar.
Why it matters
Stop your AEs from prospecting
Top closers should be in demos. Not in Apollo at 9pm.
Without a dedicated SDR
- AEs spending 60% of their week prospecting
- Pipeline that lives in spreadsheets — or nowhere
- CRM data that's 40% stale the moment it's entered
- Great prospects ghosted because follow-up slipped
- No repeatable cadence, no compounding pipeline
With a South Assistants SDR
- AEs in demos; SDR owns top-of-funnel
- Live pipeline, clean stage transitions, forecast you can trust
- Every email, call and note logged — same day
- 11-touch sequences followed religiously
- A weekly flywheel your whole sales team runs on
What we deliver
Full sales development, delivered
Pick SDR, pick RevOps, or pick both. Every role is embedded, documented and reportable.
Outbound prospecting
ICP research, list-building, multi-channel sequences across email, LinkedIn and phone.
Cold calling
Neutral-accent SDRs. Objection handling, discovery, meeting booked.
Email outreach
Personalised-at-scale sequences. Deliverability, reply rates, booked meetings.
Pipeline & forecast reporting
Weekly stage progression, win/loss reasons, attribution — in your BI tool of choice.
CRM hygiene
Deduping, enrichment, field policies, stage definitions, dashboards — your CRM, actually usable.
Meeting ops
Routing, prep briefs, reminders, no-show recovery — AEs walk in ready.
Closers focus on closing
We run the top of the funnel so your AEs live in the bottom. Every SDR books directly onto AE calendars with a prep brief — no cold meetings, no wasted slots.
How it works
From discovery call to first meeting in 14 days
We import your ICP, build the list, write the sequences, and hit send in two weeks.
- Step 01
Discovery & ICP definition
We lock down your ideal customer profile, win stories, competitive differentiators and the shape of a qualified meeting.
- Step 02
List build & sequence design
Targeted account lists, contact data enriched, 11-touch cadence written across email, LinkedIn and phone.
- Step 03
Sequence launch
First batch live. Daily activity tracked. Replies triaged in real time — qualified meetings booked directly onto AE calendars.
- Step 04
Optimise & scale
Weekly review: reply rate, meeting quality, opportunities created. We kill what doesn't work and scale what does.
Tools we master
Native in your revenue stack
Our SDRs arrive trained on the big four — and opinions on which sequencer actually produces.
...and many more. If you use it, we can learn it.
“We went from two AEs burning half their week on Apollo to a proper SDR function in under a month. Pipeline is up 3x and our forecast is finally something I can take to the board.”
FAQ
Frequently asked questions
How sales engagements work.
Can you work in our existing CRM and sequencer?
Yes. We operate in your HubSpot, Salesforce, Apollo, Outreach, Salesloft — whatever you use. We don't bring our own stack. You own everything.
Do your SDRs have neutral accents for cold calling?
Yes. All SDRs who handle calls pass a spoken-English assessment optimised for US, UK and EU markets. You can listen to a recorded demo call before you hire.
How are meetings quality-controlled?
Every meeting booked has a qualification checklist, recorded discovery, and a written prep brief. If an AE rejects a meeting as unqualified, it doesn't count against our monthly target.
Do I need to write the sequences?
No. Our SDRs write, test and iterate on sequences weekly. We share drafts before anything goes live. Your feedback shapes the next cycle.
What about data — lists, enrichment, intent?
Your SDR builds lists in your tools (Apollo, ZoomInfo, Clay, etc). If you don't have data tools, we'll recommend the lightest stack that fits your ICP and budget.
SDR vs. RevOps — which do I need?
Most clients need both. An SDR to fill the funnel; a RevOps generalist to keep CRM, dashboards and automation clean. Many clients start with one and add the second within 60 days.
Pipeline you can bank on
Book a 30-minute call. We'll audit your funnel and scope the SDR engagement that fits your goals.